Propane Health
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Healthcare brands:
Unlock
the
budget
you
need
to
make
marketing
impact
Propane Health helps brands use digital to show results and unlock budget
our clients
For twenty years...
Propane Health has been helping healthcare brands become the largest disruptors in the industry through innovative and defendable digital strategies
...and we believe in diversity too!
We know what you're up against
Your budget is constantly being outweighed by new rockstar doctors, MRI machines and new clinical locations.
Your marketing priorities are constantly being challenged and unforeseen outbreaks like Covid-19 are not helping.
Even if you do get budget, it never feels like enough to make the impact you want to make
You can't get more budget without making
meaningful impact.
But how can you make meaningful impact without
more budget?
The key to getting out of this
pertpetual
loop
is proving marketing’s ability to drive revenue.
Propane has changed the course of brands and healthcare marketing by helping marketing teams drive revenue
How did we do that?
By leveraging digital to create impact
Propane's Impact
Together we have significantly increased awareness and resulting engagement
136%
increase in traffic in 2019
20%
additional increase in 2020
10%
additional increase Q1 &Q2 of 2021
Propane's Impact
We have significantly increased revenue through digital engagements
30%
of their leads attributed to digital
92%
retention year over year
60%
over forecasted growth goal
Our Motto:
“ If you're not making an impact, you're not unlocking budget ”
As marketers
digital
is the best lever you have to drive revenue, prove impact and unlock budget.
Healthcare marketers know this, but time and again we see organizations fail when confronted with the unique
challenges
of going digital
Culture Challenges
Its hard for my leadership to financially support great digital experiences
Our company is not aligned or incentivized to produce digital experiences
The pathways for getting leadership investment in digital are not defined
Strategy Challenges
Our company does not have a roadmap of what it needs for the next 3 years
Identifying where to start and what to invest in is a complex series of compromises
Our business priorities outweight our customer or consumer priorities
Resourcing Challenges
Internal teams do not have the right skills or resources to build high-quality experiences
Staffing digitally-able talent is competitive and expensive
In-house IT teams are already busy maintaining legacy systems and do not have capacity
Process Challenges
Digital initiatives are a paradigm shift and often require large scope and planning
When working with multiple outside vendors, information silos create mis-alignment
Making digital impact requires a new way of working together that legacy work processes can't support
Making impact through digital requires expertise
This is why it’s challenging to do this alone and also why you are having a hard time evolving to a “Digital first” health care brand.
I need to protect my team and resources I have
— Fear of failure
We’re going to spend more time in meetings talking about what we want to do instead of doing it
— Frustration
If I don’t show great impact, I could lose my job
— Anxiety
We’re always going to be fighting an uphill marketing battle for budget - can’t see through the forest
— Stagnation
Unlocking budget and making impact doesn’t have to be so hard.
It just takes doing
the right things, in the right way, with the right proof,
so that you can make the case for more budget to do it again.
Strategic, right-sized digital wins
Identify and roadmap the highest impact, lowest effort opportunities that work in available budgets
Lean Execution,
Design, build, launch, and get to market fast, with quality
Attribution,
Measure outcomes,
Prove revenue and make the case for increased budgetary investments
After years of helping health care brands, Propane refined this simple approach to empower marketers.
We call our approach:
Right-sized Digital Wins
(RSDW)
1.
Discovery / Strategy
the right thing
Define what’s:
High impact
Low effort
Budget friendly
2.
Design / Build
The right way
Design
Build
Test
Launch
Agile Sprints
3.
Measurement & learning
with the right proof
Measure impact to the business
Implementation / Integration / Horizontal
Visualize findings
Provide business case
Repeat the steps. Prove impact.
Unlock budget.
This repeatable process will allow you to make impact, grow organizational influence, and increase your budget to continually reinvest.
Customer Experience
Brand Relevance
digital Transformation
Community Development
Take the step
for free 30 minute consultation
Contact us
Tell us about your challenges, goals or project
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See how we have put
RSDW
into practice
When the Affordable Care Act took effect, every health care company was challenged with creating and marketing new coverage options. Kaiser Permanente asked us to create a new online shopping experience featuring their new plans.
view case study
We empowered Banner Health to envision the future of a best-in-class patient engagement experience through detailed brand personas and user-centric design.
view case study
We helped Sutter Health update and consolidate its online properties. Reducing patient confusion and guiding them to the right service at the right location.
view case study
Grand Rounds is the authority on providing medical second opinions. We impacted their brand messaging and website design as well as gave them the tools to calculate ROI for HR professionals.
view case study
Sutter Health | Aetna wanted a new vision for their joint venture patient experience. We helped increase utilization and awareness of the brand’s differentiated services as well as establish the brand as an elite, top-tier healthcare option.
view case study